Milton Erickson uses curiosity as a carrot stick to lure the conscious mind away. His goal is to bypass the conscious mind to get to the unconscious mind. He tells his subjects interesting facts or stories to create curiosity and suspense to keep the conscious mind attended. Erickson understands that the first part of the process of learning is to create an atmosphere of curiosity. Curiosity stimulates learning not only for our conscious mind but also for our unconscious mind. Curiosity is an infatuation to the mind. We need to know and to explore what we don’t understand. It’s a sort of pleasure that the mind gets when there is a new discovery. Curiosity is like we’re on the verge of a new discovery.